Corporate Social Responsibility (CSR) is a concept or strategy that emphasizes the company's commitment to act ethically and has a responsibility to public awareness and concern about the impact of the company's operational planning and implementation on the environment and society. CSR aims to provide value to society, participate in environmental awareness and improve the welfare and productivity of employees working in the company.
Corporate Social Responsibility has main principles that explain how the implementation of the CSR concept affects companies and consumers. The principles of CSR are:
The company's attitude to dare to be responsible for the actions, actions, decisions and policies set by the company. Accountability emphasizes ethical and responsible conduct in conducting business. Through Accountability, companies can have the value of trust from the community.
Namely the company's attitude to dare to open and communicate information about its business to consumers and employees. If the company is open to its policies and information, consumers and employees can find out what the company is doing and will facilitate communication between the company and consumers.
Namely the emphasis on business strategies to always develop products and the entire company to reduce negative impacts on the environment, society and economy due to the company's operational decisions and activities. Sustainability aims to make a company strive to improve the performance and profits of its business while reducing the unwanted impacts of the company's activities. Sustainability is the most important CSR principle because sustainability will affect development, and such development, whether the development of the company or the development of the company's products or services, must ensure that current needs can be met without jeopardizing or disrupting supplies available in the future.